Betty’s Best
![](https://freight.cargo.site/t/original/i/6917d13c636dc2e74438e701cfc7287317718a1b6a4b3e19badd72a10d07acf7/betty-s-best-group.jpg)
Betty’s Best, a Filipino delivery food service, delighted customers by bringing homecooked Filipino meals to their doorsteps.
![]()
Considering diverse target audiences, I created an appealing "Betty" mascot inspired by 60s cartoons and an orange-themed palette, aiming to attract a wider market and support growth goals.
Role: Digital Marketing and Social Media Consultant
Role Overview:
![](https://freight.cargo.site/t/original/i/61e824da0111374083d5dc1127d41d649d7eb73a9db550e73d589ca16bff77d8/Betty-s-Best-Logo---Square-01.png)
Considering diverse target audiences, I created an appealing "Betty" mascot inspired by 60s cartoons and an orange-themed palette, aiming to attract a wider market and support growth goals.
Role: Digital Marketing and Social Media Consultant
Role Overview:
- Increased engagement by 200% and attracted a growing customer base, with a focus on the 40-50-year-old demographic.
- Utilized data analysis and AB testing to optimize content strategies.
- Crafted a cohesive narrative across digital ads and monthly content calendars.