Betty’s Best

︎︎︎ Website / Instagram / Facebook

Betty’s Best, a Filipino delivery food service, delighted customers by bringing homecooked Filipino meals to their doorsteps.

Considering diverse target audiences, I created an appealing "Betty" mascot inspired by 60s cartoons and an orange-themed palette, aiming to attract a wider market and support growth goals.

Role: Digital Marketing and Social Media Consultant

Role Overview:
  • Increased engagement by 200% and attracted a growing customer base, with a focus on the 40-50-year-old demographic.
  • Utilized data analysis and AB testing to optimize content strategies.
  • Crafted a cohesive narrative across digital ads and monthly content calendars.

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